Here’s What We Do

Frequently Asked Questions
for Nexus AI Analytics

General

How many cameras are needed per store?

The number of cameras required depends on the store’s size. Typically, one camera is used for every 50–75 square meters of space.

Does the software support multiple cameras?

Yes, the software supports multiple camera installations across different branches, and allows centralized data viewing and analysis.

Does Nexus comply with PDPA regulations? How?

Yes, Nexus strictly complies with PDPA regulations by storing video footage for only 1 day before it is automatically deleted.

Can the system analyze customer behavior inside the store?
- The duration of time customers spend in the store
- Purchase conversion rate

Yes, the system can analyze both the time customers spend in the store and their purchase conversion rate.

Can Nexus integrate data from the existing system?

Yes, Nexus can connect with your current system by linking the existing database to ours.

This allows for seamless continuation of data usage and integrated analysis.

How many languages does the software support?

It supports 2 languages: Thai and English.

Has the system ever been tested in crowded stores or events?

Yes, the system has been tested with over 200 people entering the area simultaneously. It performed stably without limitations on the number of people.

What kind of data can I view from the Heatmap feature?

You can see customer behavior insights such as:
- Time spent in each zone
- Number of visits (Impressions) This helps with space planning and marketing strategy optimization.

Will there be additional costs in the future? And what happens if your company discontinues its operations?

There are no additional hidden costs. We charge a transparent monthly subscription fee.
If the company discontinues operations, the system will stop providing services immediately.

If your company shuts down, will the system still work independently?

No. The system will stop operating if the company ceases its business.

Can people-counting devices be installed as a pop-up in stores?

Yes, it is possible—provided the mall permits it and there are suitable installation points, such as poles where cameras can be mounted at a height of 3.5 meters.

Can Nexus collect demographic data such as age and gender of visitors?

Yes, Nexus can analyze and estimate demographic information such as age and gender. This enables precise marketing planning and target audience analysis, while still complying with privacy regulations.

How does Nexus protect consumer privacy while collecting people-counting data?

The system only captures facial patterns and customer behavior, without storing personal identity. The data is stored for just 1 day before being automatically deleted.

Is there a mobile application to log in and view all the data?

A mobile application is under development. However, users can currently access data through a web browser and receive notifications via LINE.

Can the data be accessed via smartphones?

Yes, users can view data through their smartphone web browser and conveniently receive alerts through LINE.

Can Nexus integrate with POS systems?

Yes, Nexus supports POS system integration.

Does it support multiple branches and consolidated reporting?

Yes, Nexus supports multi-branch operations and provides consolidated data, including comparative reports across branches.

How many days of historical data can be accessed?

Data can be reviewed from the date of system installation onwards.

Does Nexus support alerts when the number of people exceeds a threshold?

Yes, the system can be configured to send alerts when occupancy exceeds a set limit.

Can Nexus differentiate between staff and customers?

Yes, Nexus can distinguish between staff and customers using Re-ID technology.

Can Nexus connect with existing CCTV systems?

Using existing CCTV systems is supported, but not recommended as data accuracy may be compromised due to lower camera specifications and limited angles.

Does Nexus provide data backup?

Yes, data is stored on the Cloud, and our team performs daily backups.

Can Nexus function in low-light or dark environments?

The system supports both low-light and bright-light conditions, though it is recommended to avoid extreme lighting for better accuracy.

Can Nexus count the number of people in real-time?

Yes, Nexus provides accurate real-time people counting to analyze crowd density at different times.

Can Nexus detect entry and exit directions?

Yes, it can detect movement directions via Heatmap to analyze customer flow in and out of different store zones.

Can Nexus be used to analyze employee performance?

Yes, the system can analyze staff efficiency based on behavioral and movement data, such as response time in assisting customers and the ratio of staff to customers.

Does Nexus have graphical and chart-based reporting?

Yes, reports are available in both graph and chart formats.

Can Nexus control HVAC or lighting systems via Building Management Systems (BMS)?

Currently, Nexus does not directly integrate with BMS systems such as HVAC or lighting.

Can Nexus enhance security monitoring with people-counting data?

Yes, people-counting data can be integrated with security systems to improve safety management and surveillance.

Can Nexus assist in marketing planning?

Yes, Nexus analyzes customer behavior such as peak visiting hours, gender, age, and time spent in-store—valuable insights for marketing and strategic planning.

Can Nexus analyze peak hours when customer traffic is highest?

Yes, the system can clearly identify the busiest customer traffic times (Population Time).

Does Nexus support daily, weekly, and monthly analysis?

Yes, the system supports data analysis across daily, weekly, and monthly intervals.

Can Nexus compare data between branches?

Yes, Nexus allows cross-branch comparison on metrics such as customer traffic, time spent, and behavior, supporting strategic decision-making.

Can Nexus export data to Excel or CSV?

Yes, Nexus supports data export in both Excel and CSV formats.

Does Nexus provide device malfunction alerts?

Yes, Nexus supports data export in both Excel and CSV formats.

Can Nexus be installed in areas with low ceilings?

Yes, installation is supported in locations with ceilings as low as 2.5 meters.

Can Nexus detect groups of people entering together?

Yes, the system can accurately detect and separate individuals entering as a group using advanced motion and identification analysis.

Can Nexus operate in bright light conditions, such as near windows or outdoors?

Yes, it supports both low-light and bright-light environments, though avoiding extremes is recommended for best accuracy.

Can Nexus be installed in areas with decorations or obstacles?

Yes, Nexus supports installation in areas with certain decorations or obstructions.

Can Nexus be installed in areas with multiple entrances and exits?

Yes, Nexus supports multi-entry/exit areas and can accurately count people separately for each entrance/exit.

Does Nexus support 24/7 operation in areas with multiple entrances?

Yes, Nexus supports continuous 24-hour operation and multiple-entry environments.

Does Nexus have a backup power system?

Yes, Nexus has a backup power system for the company’s main processing unit. For on-site equipment, it depends on the store’s infrastructure.

Can Nexus detect children or elderly people?

Yes, Nexus can accurately identify children and elderly visitors to help analyze behaviors and improve service quality.

Does Nexus work in areas with pets?

Not yet. Currently, Nexus does not support environments with pets, as they may affect detection accuracy.

Can Nexus integrate with Access Control systems?

Currently, Nexus does not support integration with Access Control systems.

Can Nexus detect movement of people using wheelchairs or carts?

At this time, Nexus does not support detecting wheelchair or cart movements.

Does Nexus support usage in areas with escalators?

Yes, Nexus works effectively in environments with escalators.

Can Nexus detect people carrying large items such as luggage or products?

Yes, the system can detect and analyze individuals carrying large items.

Can Nexus detect multiple people walking closely together?

Yes, Nexus can accurately separate and detect individuals even when walking in close proximity.

Does Nexus provide user behavior analysis?

Yes, the system analyzes user behaviors such as time spent in an area, movement patterns, and frequency of visits helping to better understand customer habits.

Can Nexus detect people walking with shopping carts?

Yes, the system can detect individuals walking with shopping carts.

Can Nexus analyze space utilization efficiency?

Yes, Nexus evaluates and analyzes space efficiency to improve space management.

Can Nexus detect people walking with mobility aids such as canes?

Yes, the system can accurately detect individuals using canes or walking aids.

How does Nexus ensure successful project delivery?

Before handover, an audit is conducted. A minimum accuracy of 90% must be achieved for the project to be considered successfully delivered.

Does Nexus provide equipment or software warranty?

Yes, Nexus comes with warranty coverage as per the contract. Equipment will be replaced free of charge if issues occur.

What data is stored in Nexus devices (temporarily or permanently)?

Nexus stores only temporary video for analysis. Processed/Analyzed data is stored permanently. Customers can define how long data should be retained.

What support services does Nexus provide?

Onsite service, 24/7 customer service, and dedicated customer support teams.

How is Customer Dwell Time calculated?

Dwell Time = Exit Time - Entry Time.
Footfall is counted when someone crosses a designated Proximity line.

How does Nexus count Proximity?

Nexus counts proximity using a virtual line. Each time a person crosses this line, it is counted as one store entry.

Can the installation point be relocated after initial setup?

Yes, the installation point can be relocated. However, minor hardware adjustments are required to ensure proper system functionality after relocation.

Are there any installation limitations?

Yes, certain limitations exist, such as ceiling height, equipment spacing, and physical obstructions within the area.

Does Nexus support store expansion, for example doubling or tripling in size?

Yes, the system fully supports store expansion without any issues.

Can access rights and reporting permissions be managed?

Yes, Nexus allows administrators to configure user access levels and reporting permissions for data security and privacy.

Can data be stored on-premise at the customer’s own server?

Yes, Nexus supports on-premise data storage on the customer’s own server.

Implementation

What needs to be done when relocating equipment to a new store?

Hardware tuning is required to ensure the system functions correctly in the new location.

Can user accounts and system access be configured?

Yes, Nexus supports user account management and access control settings as required.

What if the installation site has internet but no power supply?

If there is a nearby power source, our team can extend wiring from that point to support the installation.

What if the installation site has water leakage or seepage? Will it affect the system?

Yes, it may affect both the equipment and installation. Therefore, installation points must be selected carefully to avoid water damage risks.

Can store opening and closing times be configured in the system?

Yes, Nexus allows customization of store operating hours as needed.

What preparations are required before installation?

No preparation is required from the customer. Our team will provide all equipment and handle the installation process entirely.

Can the system be used worldwide, and does installation require specialized engineers?

Yes, Nexus can be deployed globally. Installation requires engineers with expertise in electrical and telecommunication systems to ensure safety and optimal performance.

What kind of technical support is provided?

We provide both hardware and software support to ensure smooth and efficient system operation.

How much power does the device require?

At least 200–250 watts per people-counting device set.

How many power outlets are required per people-counting device set?

One power outlet strip with 4 sockets per device set.

How many days are required for installation?

Typically, installation takes around 1–2 days.

What is the suitable ceiling height for installation?

Approximately 3–3.5 meters.

Technical

Can visitors entering and leaving within a short period be excluded?

Yes, criteria can be set to exclude visitors who stay only for a short period.

Can the system count people walking in multiple directions?

Yes, the system supports people counting across multiple zones.

When is the data uploaded via FTP processed and downloaded into the system?

The system calculates and downloads the data every night at midnight, and guarantees that the data will be deleted after processing.

What types of data are available, and in what format can they be exported to connect with other business systems?

Data such as Customer Insight, Staff Productivity, and Store Performance can be exported in .csv format for integration with other business systems.

If a people-counting device is moved from one store to another, will existing data be affected?

No, existing data will not be affected, as previously stored information remains fully intact in the system.

How many hours are required to install the server?

No additional server installation is needed since the system uses Nexus’s own servers.

If the internet connection fails, how long can the device store data?

The device can store data for at least 1 month without an internet connection.

Where is the data stored, and for how long?

Analyzed data is stored in the Nexus cloud system for the entire duration of service usage.

If technical issues occur, what should be done and where can support requests be submitted?

You can directly contact the Nexus office for technical support.

Report and Analytics

Can custom dashboards be created?

Yes, dashboards can be customized and designed according to the client’s needs.

What types of reports are available?

Reports are available in various formats such as hourly, daily, monthly, and yearly, including traffic grid and staff performance data.

Can daily, weekly, monthly, and yearly data be viewed on a single screen?

Yes, the reporting dashboard can be customized to display data as required.

Are all reports stored in the cloud?

Yes, all reports are stored in the Nexus cloud system.

What is a “passerby,” and how is it calculated?

A “passerby” refers to the number of people walking past the store, counted based on those within the camera’s range who remain for less than 1 minute.

How does the system calculate “Capture Rate”?

% Capture Rate = The percentage of customers attracted into the store, calculated by dividing the number of customers who enter and stay in the store for more than 1 minute by the total number of passerby.

What is the “Avg. Time Spent In Store,” and how is it calculated?

The average time customers spend in the store, calculated by dividing the total time spent by all customers by the total number of customers.

Can data from multiple entrances of one branch or multiple branches be combined in a single report?

Yes, the system can consolidate data from multiple entrances or branches into one report.

How is a Heatmap report generated?

The Heatmap report is generated using a grid layout to display density and customer movement patterns in each zone.

Can the system be scheduled to generate daily reports automatically?

Yes, the system can be scheduled to generate daily reports automatically.

Sale

Is there an express delivery or installation service?

Yes, express delivery and installation services are available based on customer requirements.

What payment methods and terms are available?

Payment methods and terms are determined on a case-by-case basis, depending on the project scope, installation area, and customer agreements, and can be adjusted to fit organizational needs.

Is consulting service for data analysis provided?

Yes, consulting services are available to help customers fully understand and leverage their data.

Why choose Nexus?

Because Nexus provides deep, comprehensive, and highly accurate insights, making us a leader in the market.

Can hardware and software be purchased separately?

No, hardware and software come as an integrated package designed to work seamlessly together. However, data can be exported/imported to integrate with other systems.

What are the dimensions and weight of the equipment?

The size and weight depend on the model. We ensure the equipment is suitable for each customer’s usage requirements.

Is the equipment covered by a warranty, and for how long?

Yes, warranty coverage is provided as specified in the contract.

Does Nexus’s people-counting system protect customer privacy?

Yes, data is protected through encryption and security measures such as password protection and physical safeguards.

Is the software pricing a one-time payment or subscription-based?

It is subscription-based with annual fees.

Is there an option to rent the equipment?

Yes, the subscription model includes both hardware and software.

Are training documents for hardware and software available?

Yes, both documentation and training are provided for hardware and software.

How is server installation charged?

It is included in the software subscription.

Is there an Omnichannel insights team, and is it charged separately?

Yes, Omnichannel insights services are provided with no additional cost.

Does the package include a PoE midspan?

Yes, it is included in the package.

Can sales data be integrated into the dashboard?

Yes, sales data can be imported manually or via API connection with POS systems.

Has there been any concern from management or security about installing people counters near restrooms?

No concerns have been raised by management or security regarding installations near restrooms.

What coverage area does a Nexus device support, and how to determine the number of devices needed?

One device covers approximately 50–75 square meters. We help assess and recommend the appropriate number of cameras.

Can the system display real-time people-counting data?

Yes, real-time people-counting is supported.

Does Nexus provide extended warranty service?

Yes, sales data can be imported manually or via API connection with POS systems.

Is a portal or software required to receive data files, or is sending XML via FTP sufficient?

A portal is recommended to minimize errors in data exchange between both parties.

When does the sales contract begin billing?

Billing begins once accuracy testing is completed according to specified criteria and the contract is signed.

If the store undergoes renovation or equipment is temporarily removed, can the device be set to “Inactive”?

Yes, devices can be set to “Inactive” temporarily as needed.

User Setting

Does Nexus provide individual user account settings?

Yes, individual user accounts can be set up for each person.

Is there a limit on the number of users who can access the portal and view data?

No, administrators can create unlimited user accounts and define varying access permissions.

Accuracy Audit

If a customer complains about the system’s accuracy, what should be done?

An audit will be conducted until the system meets the required thresholds: Non-Binary ≥ 90% and Binary ≥ 95%.

If multiple devices are installed at the same entrance, how is double-counting avoided?

Each device’s operating range is configured to ensure there is no overlap, preventing duplicate counts.

How can an accuracy audit report be requested?

Reports can be requested via contact channels such as email, Line group, or by directly calling the team.

What is the accuracy rate of Nexus’s people-counting system?

The system provides approximately 95% accuracy.

What conditions allow accuracy to exceed 95% or reach 98%?

Environments with ceiling heights of 3–3.5 meters and no decorative items or obstructions in the installation area ensure maximum accuracy.

What should be done if the counts are inaccurate?

The system should be tuned to optimize performance.

What video file format is used?

Videos recorded by the Nexus system are in .mp4 format, with each clip approximately 5 minutes long.

Do all devices need to pass an accuracy audit?

Yes, because entry/exit counts and conversion rates are critical business metrics. If the system is unreliable, it will impact effective store management.

If a store is adjacent to others, will Wi-Fi analysis be affected?

Yes, the camera angle can be adjusted, but the system does not record or capture customer faces in order to protect privacy.

How are videos uploaded to the server?

Videos are automatically uploaded to the cloud.

How much data is used for video uploads per day?

Approximately 12 GB per day.

Are there alternative methods for verifying accuracy?

Yes, physical counting by staff can be performed to validate accuracy.

Export Data

Can certain parameters be saved to a user account, such as store name or date?

Yes, such parameters can be stored in user accounts.

Can the system share data with external parties?

Data exported from the software can be shared with customers, but Nexus does not share data directly with external third parties.

Can raw data be exported?

Yes, raw data can be exported in XML and CSV formats for integration with other business systems.

Device Specification

Can the devices operate offline?

The devices require internet connectivity to send data to the central database. If the internet is temporarily unavailable, the devices will store data locally and automatically upload it once reconnected.

Will the device Wi-Fi interfere with other devices in the store?

No, because Nexus uses a separate Wi-Fi system.

How much storage capacity does Nexus have, and do customers need to clear data themselves?

Storage capacity is virtually unlimited, and customers do not need to manually clear data.

How much power does the device consume?

The device consumes 200–250 watts of electricity.

Can the device generate Heatmap reports?

Yes. The system provides Heatmap reports to analyze the time customers spend in each zone and the number of people entering specific areas.

Is there software for real-time device status monitoring?

Yes. Nexus provides a real-time monitoring system managed directly by the Nexus team.

Are the devices UL/CE/CSA certified?

Our devices are manufactured under internationally recognized brands such as Hikvision and TP-Link, which meet global safety certifications.

Do the devices use a single IP address, and do they support IPv4/IPv6?

Each device has a separate IP address and supports both IPv4 and IPv6.

Can the device handle cases where customers make a U-turn?

Yes. The system can accurately detect and manage customer U-turns.

How do the devices perform in environments with high contrast lighting?

The devices automatically adjust to varying light conditions to maintain accuracy in people counting.

Nexus Analytics Tool

Can KPIs of different branches be compared on a single screen?

Yes. The dashboard allows performance metrics of multiple branches to be compared in one view.

Can statistics on dwell time in each zone be viewed?

Yes. The system analyzes and displays customer dwell time per zone.

Backup Data

If the internet is temporarily unavailable, will the data be uploaded once reconnected?

Yes. The device stores data locally and uploads it automatically once the internet connection is restored.

How long is backup data stored in the central database?

Unprocessed video data is stored for 1 day before being deleted. Analyzed data is retained according to customer agreements.

How frequently is Nexus data updated for viewing?

Data is available in real time.

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